Terms of Use

Greetings, and welcome to your journey with Upfront-ai.

Please Review These Terms

BY SELECTING "I AGREE," DOWNLOADING, INSTALLING, OR OTHERWISE ACCESSING OR UTILIZING THE Upfront-ai SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE READ AND COMPREHENDED THESE TERMS AND CONDITIONS, INCLUDING UPFRONT-AI’S PRIVACY POLICY (COLLECTIVELY REFERRED TO AS "TERMS"), AND YOU CONSENT TO BE LEGALLY BOUND BY THEM AS A PRECONDITION OF YOUR USAGE OF THE UPFRONT-AI SERVICE. IF YOU ARE NOT QUALIFIED OR DO NOT CONSENT TO THESE TERMS, YOU ARE HEREBY DENIED PERMISSION TO UTILIZE THE UPFRONT-AI SERVICE. YOUR ENGAGEMENT WITH THE UPFRONT-AI SERVICE, AND UPFRONT-AI'S DELIVERY OF THE SERVICE TO YOU, SIGNIFIES A MUTUAL AGREEMENT TO ADHERE TO THESE TERMS.

Upfront-AI

Terms & Conditions for Provision of Services

Effective on this date, 2025

These are the terms and conditions (“T&Cs”) for the provision of services by Upfront-AI, an authorised Israeli business (“Upfront-AI”, “we”, “us”, “our”) to the person or entity (the “Customer”) subscribing for a package of our AI generated Services described below in more detail.

1.Definitions

In these T&Cs, the following capitalised terms shall have the meanings ascribed to them in this Section ‎1.

1.1 “Confidential Information” means, where Upfront-AI is the Discloser (as defined in Section ‎6.2), the Upfront-AI Confidential Information (as defined in Section ‎6.1) and where the Customer is the Discloser, the Customer Confidential Information (as defined in Section ‎6.1), provided that in each case, it does not include information that: (i) is in the public domain at the time of disclosure or comes into the public domain through no breach of Section ‎6 by the Recipient; (ii) comes into the Recipient’s possession without restriction from another source that is not under similar confidentiality obligations as those contained in Section ‎6; or (iii) the Recipient can demonstrate clearly with documentary evidence was developed by it independently prior to receiving the information from the Discloser.

1.2 “Generated Work” means the content and Search Data - generated by the Platform, depending on which of the Services the Customer has subscribed for.

1.3 “IPR” means all intellectual property rights of any kind, being all intangible legal ownership rights wherever they may subsist anywhere in the world, including without limit, patents, copyrights, moral rights, trademarks, design rights, trade secrets, goodwill and all other such rights.

1.4 “LinkedIn Content Services” means the AI powered automatic creation and posting to the Customer’s LinkedIn page of AI-generated content tailored to meet the Customer’s business requirements. The purpose of the LinkedIn Content Services is to enable the Customer to significantly increase the number of good quality posts or articles with the intention of increasing brand exposure.

1.5 “Platform” means an AI powered platform built and owned by Upfront-AI through which the Services are primarily provided to the Customer.

1.6 “Search Data” means the fundamental search data required for improving search engine rankings, including without limit, page inter-linking and meta-descriptions required for indexing, but it does not include all technical data required for granular SEO optimisation.

1.7 “SEO Services” means the AI powered automatic creation of content for blogs and Search Data for a Customer’s website. The purpose of the SEO Services is to effectively increase the ranking of the Customer’s website in the top search engines.

1.8 “Services” means the LinkedIn Content Services, the SEO Services or both, depending on the package of Services subscribed for by the Customer.

2. Subscription

2.1 To purchase Services, the Customer must subscribe for a package of Services. Subscription is done by completing the online subscription for LinkedIn Services here, and SEO services here and paying the appropriate subscription fee.

2.2 By completing the subscription form and submitting the Customer’s payment details, the Customer acknowledges these T&Cs as governing the provision of the Services. Once the Customer has completed the subscription process, including paying the subscription fee, a legally binding service agreement comes into effect between Upfront-AI and the Customer (the “Service Agreement”). These T&Cs are incorporated into the Service Agreement. The T&Cs shall be the sole terms that apply to our provision of the Services to the Customer. No other terms of any kind that the Customer may attempt to incorporate into the Service Agreement by any means shall be so incorporated and all such additional terms are automatically rejected unless Upfront-AI expressly agrees to them in a separate written and signed agreement between the Parties.

2.3 At any time during the provision of the Services, the Customer may amend the subscription by adding other Services, making the increased subscription payment and again confirming these T&Cs. Subscription packages may be adjusted here.

3. Term

3.1 The term of the Services Agreement shall be as stated in the subscription package purchased by the Customer and will commence from the date of receipt of payment of the appropriate subscription fee. The term of the Services Agreement shall automatically renew upon expiration of each term and payment of the subscription fees taken automatically, unless the Customer notifies us that it does not wish for their subscription to renew no less than [30] days prior to the end of the current term. |

3.2 Upfront-AI shall have the right to terminate the Services Agreement upon any breach of the T&Cs by the Customer. Termination will be effected by written notice to the Customer. Where a breach is curable, the Customer shall be provided with 10 days to cure the breach to prevent the termination from taking effect.

4. Onboarding

4.1 Following completion of the subscription process, the Customer will undergo an onboarding process with one of our account managers. The onboarding process is intended to enable us to collect from the Customer as much non-confidential information as possible regarding the Customer and its business in order to curate the generated work. The Customer understands that the effectiveness of the Services will depend largely on the quality and quantity of information that it provides us. We will collate all of the information received from the Customer and upload it onto the Platform.

4.2 Where LinkedIn Content Services have been subscribed for, the Platform will first generate a number of sample content items (the “Sample Content“). The Customer is encouraged to review the Sample Content and provide the account manager with any feedback it has. We will then be able to make appropriate adaptations to the Platform settings, if required, to enable the Platform to generate content that matches the Customer’s requirements as closely as possible. Alternatively, we may agree with the Customer that the Sample Content will be produced and published to LinkedIn, and the Customer’s Platform settings and Sample Content may be refined upon request by the Customer in a timely manner, which will in any event not be more than two Israeli business days.

4.3 For LinkedIn Content Services, the Customer must add us as an admin for their LinkedIn page so that the Platform or account manager will be able to post, and edit if required, the relevant Generated Work directly to the Customer’s company LinkedIn page. For SEO Services, the Customer must provide us with full access to its website administrator so that the Platform will be able to properly integrate, connect and provide the SEO Services. The work, complexity and timeline required to integrate the SEO Data to the Customer’s website depends on the type, structure and technical specifications and requirements of the Customer’s website. Therefore, where appropriate, a different set up fee will be agreed for the integration part of the Services. We will not use our granted access to the Customer’s LinkedIn page and website for any reason other than to provide the Services and we will not share any LinkedIn super admin or website access codes with any other party unless expressly permitted to do so in writing by the Customer or legally bound to do so by any applicable law or order of a court or any other judicial or governmental body.

4.4 Once provision of the Services has commenced, the Customer may at any time provide us with additional information to upload on the Platform and may ask us to make adjustments to the settings made to the Platform to adapt and adjust the Generated Work where the Customer’s initial requirements have changed. This will enable us to continue to produce Generated Work that is in line with the Customer’s requirements.

4.5 To the extent that any information provided to us by the Customer for incorporation into Generated Work is confidential and proprietary or copyrighted or otherwise protected by any intellectual property rights (the “Protected Material”), the Customer hereby grants to Upfront-AI, a fully paid up, royalty-free, irrevocable, transferable, sublicensable right and license to use such Protected Material, solely for the purpose of providing the Services and solely during the term of the Services Agreement.

4.6 The Customer shall only provide us with Protected Material that it owns or in respect of which it has received the specific consent of the owning party to use in the manner intended by the Customer.

4.7 The Customer shall not provide us with any information or instructions that are intended to cause the Platform to produce Generated Work that is illegal, offensive, hateful, inciteful to violence, immoral, export controlled or a violation of third-party rights in any way.

4.8 The Customer shall not provide us with any information that is considered to be personal information under any applicable data privacy laws unless the Customer is permitted to provide us with such information in full compliance with those applicable laws. Should we determine necessary, we may request that the Customer provides us with documentary proof that such personal information is provided to us legally and we may, at our sole and absolute discretion, decide whether or not to accept receipt of such information.

5. Services

5.1 Where LinkedIn Content Services are subscribed for, Upfront-AI commits to publishing directly to LinkedIn a combination of at least 4 articles and/or posts every week, unless the Customer has requested that less content is posted.

5.2 Where SEO Services are subscribed for, 150-200 blogs will be published each month during the term of the Services Agreement. The SEO Services also include properly embedding all Search Data in the Customer’s website for the purpose of increasing its search engine rankings.

5.3 The Services are provided by the Platform and Generated Work is created and published to LinkedIn or websites (as applicable) automatically. However, the Customer may request Upfront-AI to provide it with the Generated Work for LinkedIn Content Services for review prior to having them published. In such cases, the Customer may request changes to Generated Content before it is published to LinkedIn, which we will undertake prior to publishing it. The Customer will also always be able to make adjustments to LinkedIn posts and blogs once they have been published in the same way changes may normally be made to content published on those platforms.

6. Confidential Information

6.1 During the onboarding process and at other times during the provision of the Services, the Customer will be exposed to information concerning Upfront-AI, the Services and Platform and all such information is the confidential proprietary information of Upfront-AI (“Upfront-AI Confidential Information”). Similarly, the Customer may provide us with information about the Customer that we require in order to provide the Services, but that the Customer has clearly labelled to inform us that the information is considered by the Customer to be its confidential proprietary information and it is not intended to be included in any Generated Work that is published on LinkedIn or to any other public forum (“Customer Confidential Information”).

6.2 When a Party (the “Recipient”) is in possession of the Confidential Information of the other Party (the “Discloser”), the Recipient shall not use the Confidential Information for any purpose other than as strictly permitted by the Disclosing Party in connection with the Service Agreement. The Recipient shall not disclose any Confidential Information to any other party, except to its own officers, directors, shareholders and employees that have a need-to-know in connection with the performance of the Service Agreement and who are already bound to written obligations of confidentiality and restrictions on use that are no less stringent than those contained in this Section ‎6.

6.3 The Recipient will take such steps to protect the Discloser’s Confidential Information from unauthorised access as it takes to protect its own Confidential Information of like importance, provided that such steps shall not be less than those that are reasonably required under the circumstances.

6.4 Upon a request by the Discloser and upon termination of the Service Agreement, the Recipient shall return to the Discloser or destroy (including the deletion of all electronic files to the maximum extent possible) the Discloser’s Confidential Information in its possession and if requested by the Discloser, the Recipient’s CEO shall sign a declaration confirming such destruction has been completed. Notwithstanding the foregoing, Upfront-AI shall be entitled to maintain one copy of all Confidential Information received from the Recipient to the extent required for record keeping and evidential purposes, but such Confidential Information shall continue to be protected under this Section ‎6 and shall be destroyed once no longer required for such purposes.

6.5 This Section ‎6 shall survive any termination of the Service Agreement for any reason with respect to each item of Confidential Information until such time as such item falls into one of the exceptions to Confidential Information as defined in Section ‎1.

7. Intellectual Property

All rights, title and interest in and to the IPR in and to the Platform and its software, source codes, object codes and all Confidential Information related thereto are exclusively owned by Upfront-AI and nothing in the Services Agreement shall provide the Customer or any other party with any rights, title or interests in such IPR and nothing contained herein shall be understood to affect a transfer, assignment or other disposition of any such IPR to the Customer or any other party. This Section ‎7 shall survive any termination of the Service Agreement for any reason.

8. Injunctive Relief

The Parties agree that any breach of either of Sections ‎6 or ‎7 above may cause the non-breaching Party damages that are difficult to quantify and that may not be fully recoverable by monetary compensation alone. Therefore, the Parties agree that in such cases, the non-breaching Party shall be entitled to injunctions and other appropriate equitable relief and to interim versions thereof pending final decision of the courts. Such relief shall be in addition to and not prejudice all other remedies and rights the non-breaching Party may be entitled to arising out of the breaches. This Section ‎8 shall survive any termination of the Service Agreement for any reason.

9. Indemnification

9.1 The Customer shall be fully responsible to Upfront-AI, our owners, officers, employees, customers, agents and representatives (each an “Indemnified Party”) and shall fully indemnify and hold the Indemnified Parties harmless from and against any and all damages, losses, penalties, fines, claims, costs and expenses (including the fees of attorneys and court costs in enforcing this provision) that may be caused to an Indemnified Party arising in any way from any breach of the Service Agreement by the Customer or any of its agents or representatives (“Losses”). The Customer must pay the relevant Indemnified Party the amount equal to the Losses within 10 days of receiving notification from the Indemnified Party setting out the details of Losses, the events giving rise to such Losses and documentation that evidences the Losses.

10. Restrictions of Services; Limitation of Liability

10.1 The Customer hereby acknowledges and agrees to the following:

10.1.1 We exert commercially reasonable efforts to ensure that the Platform is fully operating at all times. However, we reserve the right from time-to-time, to reduce the Platform’s operating capacity and to cease operations entirely where required in order for us to perform maintenance and bug fixes to the Platform or to update the Platform or replace it with new versions. Where this happens, we will exert commercially reasonable efforts to ensure that the interruption to full service is as short a time as possible. We accept no liability whatsoever for any delays in the provision of the Services or a reduced quality of Services during these periods.

10.1.2 We do not warrant that the Platform is free of bugs that affect its performance, but we will take steps to fix all bugs as quickly as we can as soon as we are aware of them.

10.1.3 The Platform is a sophisticated AI powered tool that has been developed and programmed to generate great marketing content and SEO search engine performance and we are proud and confident that Generated Work will usually be of a high quality and suitable for the Customer’s purposes. LinkedIn posts and blogs are posted to their respective platforms automatically unless the Customer requests otherwise. While we will review a respectable sample of Generated Work randomly for quality control purposes, we do not review all pieces of Generated Work. AI as a technology, is still relatively in its infancy and there is no way currently to guarantee that all Generated Work will be of the usual high quality, or be entirely relevant for the Customer’s purposes, or contain no factual errors, anything illegal, immoral, offensive, identical or similar to third party content, or be damaging to the Customer or any other party in any other way.

10.1.4 Generated Work is intended to provide the Customer with useful tools to help it increase business leads, but as developing and exploiting business leads is dependent on many factors in addition to Generated Work that are out of our hands and unconnected to LinkedIn, website content or website search engine indexing, we do not make any guarantees regarding business results.

10.1.5 The scope of Services and Generated Work are as described in these T&Cs and are not intended to cover all services provided by full marketing and SEO optimisation agencies and we are not to be regarded as providing the kinds of advice, consultations, analysis and reporting normally provided by such agencies.

10.2 DUE TO THE ABOVE, WE ACCEPT NO LIABILITY WHATSOEVER ARISING IN ANY WAY FROM THE SERVICES OR FROM GENERATED WORK. IT IS THE CUSTOMER’S RESPONSIBILITY TO REVIEW ALL GENERATED WORK (OTHER THAN HIDDEN DATA EMBEDDED IN WEBSITES FOR SEO SERVICES WHICH CANNOT BE REVIEWED) AS SOON AS POSSIBLE ONCE IT IS PUBLISHED AND TO REMOVE OR CORRECT ANY GENERATED WORK THAT THE CUSTOMER DETERMINES IS DEFECTIVE FOR ANY REASON (“DEFECTIVE WORK”).

10.3 TO THE MAXIMUM EXTENT PERMITTED UNDER APPLICABLE LAW AND SUBJECT TO THE RESTRICTIONS SET OUT IN SECTION ‎10.2, Upfront-AI’S MAXIMUM LIABILITY TO THE CUSTOMER, ITS SHAREHOLDERS, DIRECTORS, OFFICERS, EMPLOYEES, REPRESENTATIVES AND ADVISORS CAUSED TO ANY OF THEM FOR ANY REASON RELATING TO THE SERVICES OR GENERATED WORK SHALL BE THE SAME AMOUNT AS THE SUBSCRIPTION FEE THAT THE CUSTOMER PAID FOR THE RELEVANT SUBSCRIPTION PACKAGE DURING WHICH TIME THE RELEVANT CLAIM AROSE. EXCEPT AS EXPRESSLY PROVIDED HEREIN, THE SERVICES AND GENERATED WORK ARE PROVIDED AS-IS AND WITHOUT ANY EXPRESS OR IMPLIED WARRANTIES. UNDER NO CIRCUMSTANCES WILL WE BE LIABLE IN ANY WAY FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE, EXEMPLARY, OR CONSEQUENTIAL DAMAGES.

11. Marketing

The Customer grants us the right to use its name, logo, and general business description in marketing materials, case studies, and promotional content. This includes, but is not limited to, website testimonials, social media posts, and presentations. Any use shall be in a manner that accurately represents the Customer's association with us and does not mislead or imply endorsement beyond the scope of the agreed services.

12. General

12.1 We reserve the right at any time to update these T&Cs, even without notice to you. The updated T&Cs will take effect upon a renewal of subscription packages, the purchase of a new subscription package or modifying a current subscription package, so the Customer should review the T&Cs prior to any renewal, new purchase or modification of subscriptions. Except as stated in this Section ‎12.1, any amendment to a Service Agreement shall be effective only if signed or confirmed in writing by both parties. No waiver of any rights will be effective unless made in writing and signed by the party making the waiver.

12. 2 Section headings are for convenience only and shall not be used in the interpretation of these T&Cs.

12. 3 The Customer may not assign any of its rights or obligations under the Service Agreement to any other party without our express written approval. We have the right to assign our rights and obligations under Service Agreements to any party we may determine and will notify the Customer with the relevant details in writing if we do so.

12.4 These T&Cs and all Service Agreements are governed by the laws of the State of Israel without reference to its conflicts of laws principles. The courts of Tel Aviv-Jaffa, Israel shall have sole and exclusive jurisdiction to hear and determine any dispute arising from the Service Agreement or related to the Services in any way.

12.5 If any part of the Service Agreement is determined to be illegal, invalid or otherwise unenforceable by the courts of applicable jurisdiction, then such part shall be deemed removed herefrom as if not included as of the commencement hereof and the validity and enforceability of the remaining provisions of the Service Agreement shall not be affected thereby. Where possible, a new provision will replace the removed provision, which as closely as possible reflects the intention of the removed part, without itself being unenforceable.

12.6 Any notices to be delivered by one party to the other in connection with the Service Agreement shall be in writing and shall be delivered by email, provided that no notice of failure to transmit is received from the email exchange service provider, personally, overnight courier or by registered mail. Emails to Upfront-AI should be addressed to robin@upfront-a.com. Notices delivered to our premises shall be addressed to Robin Burkeman, Rambam, 74 Ra’anana, Israel. Details of the email and address for delivery of notices to the Customer shall be as were provided on the subscription form. The parties may notify each other in writing of changes to their contact details for delivery of notices.

12.7 Our Privacy Policy found here is incorporated into these T&Cs and all Service Agreements.